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Northern Pixels / Proof

Proof

Every logo here was won for a company nobody had heard of.

Six wins, six different trusted voices, one pattern underneath all of them: an enterprise buyer with no reason to trust an unknown vendor — until someone they already believed spoke first. Find your situation below.

Three of these companies went on to exit

01 · Gartner

The analysts who define your category have never heard of you.

Gartner analysts succeed when they can guide clients on emerging tech before anyone gets blindsided. We gave them a sustained cadence of briefings — use cases, ROI data, sector differentiation. Better informed, they defined a new category and named us the leader in it.

02 · Shell

Your champion believes in you but can’t sell you internally.

Shell’s innovation champions had the ambition but couldn’t quantify outcomes for their leadership. We built a documented proof-of-concept on the world’s largest FLNG platform — ROI, operational impact, ready to circulate. The champion became a hero internally. Shell signed a global MSA.

03 · Apple

A major partner needs a story they can’t tell alone.

Apple needed to prove iPads could displace ruggedized devices in field-engineering markets. We co-built campaigns across medical, manufacturing, engineering and logistics that gave Apple demonstrable B2B results. The programme beat every objective, and Apple named us their best B2B co-marketing team.

04 · AT&T → Microsoft → Panasonic

Your channel partners have no reason to push your product.

AT&T’s partner teams needed software attach-sales growing alongside device and plan renewals — a real business problem, not a PR exercise. We built a co-marketing programme that hit their numbers, then extended it to Microsoft and Panasonic. The customer base grew substantially as a direct result.

05 · The consultancies

The advisors your buyers listen to aren’t recommending you.

The top consultancies fear being caught flat-footed when emerging tech reshapes their clients’ industries. We gave their sector partners one-on-one intelligence briefings on quantum innovation strategy. They became more credible advisors — and we gained access inside those firms that no outbound could ever buy.

06 · The press

Nobody outside your niche knows the problem exists.

Journalists write what matters to their audience, not what you want. We identified the moment public interest in security and defence peaked, then gave each outlet the angle that served its own audience. Discovery made us the centrepiece of their highest-rated show. Millions reached — through credibility no ad budget can manufacture.

Different voices, different routes in. The same thing happening each time: someone the buyer already trusted spoke before we did.

Acquired by Battery Ventures
“Mark and his team significantly boosted our brand awareness, trust and credibility. We became the leading enterprise solution in our category.”
Alvaro Pombo Alvaro PomboFounder & CEO, TrueContext

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