Our Work
Each case below shows a different layer of Market Shaping — a different set of trusted voices, earned for a startup the buyer had never heard of a year earlier.
Gartner analysts succeed when they can guide clients on emerging tech before anyone gets blindsided. We gave them a sustained cadence of briefings — use cases, ROI data, sector differentiation. Better informed, they defined a new category and named our client the leader in it.
Shell’s innovation champions had the ambition but couldn’t quantify outcomes for their leadership. We built a documented proof-of-concept on the world’s largest FLNG platform — ROI, operational impact, ready to circulate. The champion became a hero internally. Shell signed a global MSA with our client.
Apple needed to prove iPads could displace ruggedized devices in field-engineering markets — a story they couldn’t tell alone. We co-built campaigns across medical, manufacturing, engineering and logistics that gave Apple demonstrable B2B results. The program beat every objective, and Apple named our client their best B2B co-marketing team.
AT&T’s partner teams needed software attach-sales growing alongside device and plan renewals — a real business problem, not a PR exercise. We built a co-marketing program that hit their numbers, then extended it to Microsoft and Panasonic. Our client’s customer base grew substantially as a direct result.
The top consultancies fear being caught flat-footed when emerging tech reshapes their clients’ industries. We gave their sector partners one-on-one intelligence briefings on quantum innovation strategy. They became more credible advisors — and our client gained access inside those firms that no outbound could ever buy.
Journalists write what matters to their audience, not what you want. We identified the moment public interest in security and defence peaked, then gave each outlet the angle that served its own audience. Discovery made our client the centrepiece of their highest-rated show. Millions reached — through credibility no ad budget can manufacture.
“Mark and his team significantly boosted our brand awareness, trust and credibility. We became the leading enterprise solution in our category.”
Alvaro PomboFounder & CEO, TrueContext
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