Northern Pixels develops strategies that guide customers to your brand, connecting the digital and physical world for a more emotional and loyal customer experience.
Demonstrated success driving high growth:
Marketing Pipeline – Imagine marketing programs that drive millions of dollars of revenue through customer acquisition and growth. I have demonstrated experience in delivering revenue at multiple times marketing spending.
Brand Building – Imagine elevating the credibility and awareness of your brand years beyond the current stage of your business. Demonstrated experience developing impactful storytelling through positioning pitch guides, customer advocacy & ROI. Experience establishing powerful co-marketing relationships with global brands to amplify your message and credibility.
Media & PR – Imagine your company being featured in leading media publications. Successful track record obtaining powerful, business impacting editorial coverage from tier-one media publications: New York Times, Discovery Channel, Forbes, Chicago Tribune, LA Times as well as leading vertical business publications.
I developed and executed marketing projects for the Canadian Space Agency, including designing the space “Shuttle Transport System” (STS) Mission Stickers for the RADARSAT and Microgravity Sciences teams. Those mission stickers are still floating in space, aboard the International Space Station.
Pipeline for your sales team
Demonstrated experience developing new business and expansion pipeline campaigns that deliver Fortune 500 customers and rapid growth.
New customer acquisition – Expert at developing and executing targeted Enterprise ARR pipeline strategies that deliver 10X+ program spend, 10X+ LTV closed ramped new business ARR. Performance audited by leading Silicon Valley ARR firm.
Expansion pipeline ABM expert – Demonstrated success deploying programs that touch/influence 100% customer expansions, improving deal velocity, size and close ratios.
Co-marketing program development with partners and channels. Track record of developing, pitching and securing millions of dollars in funding for co-marketing programs with global brands to meet growth objectives. (Apple, Salesforce, Microsoft, Samsung, AT&T, Panasonic)
Marketing systems tech stack deployment to measure and hone marketing spend vs. ROI and constantly improve conversion ratios. Experience with full stack; digital paid/SEO, nurturing, ABM, and performance analytics platforms.
Successfully developed powerful storytelling strategies for new technology companies to establish awareness and credibility with customers, partners and investors.
Creation of a master positioning summary – foundational marketing reference / battle card which becomes the basis of unified storytelling. It includes:
Market challenges, and problems solved with the solution
Key top 3- 5 competitive/ unique differentiators
Business value / benefits (positive business outcomes)
Engaging Fortune 500 brands to participate in advocacy accelerates a new technology brand’s credibility and awareness. Very few new technology brands know how to engage champions and leverage advocates to share their stories. If you get the formula right – it transforms a brand.
High quality case study videos featuring customers and their experiences with a product elevate a brand and attracts new customers. Capturing advocacy from executives, through end users in the field, builds a compelling story and creates a stronger foundation to for attracting even more advocate customers to share their stories.
Documenting ROI Case Studies
Established formula for engaging customers to share their ROI experiences with new technology in multiple mediums.
Documenting use cases not only strengthens a new technology brand – the stories inspire existing and new customers to explore untapped ways they can deploy a new technology and experience similar ROI.
Use cases and advocacy can take many forms: Webinars, Podcasts, Videos, documented case studies, ROI reports, conference speakers…. Some case studies are published publicly, and some are developed for customer champions to communicate the positive business impacts internally across different divisions within an enterprise.
Fun Fact: In the early days of COVID I committed to learn about the origins of Jazz music specifically the hard bop era. I started a Twitter account to share my experiences learning about jazz, HiFi gear and vinyl records. I have accumulated over 5K followers, including the leading Jazz record labels (Blue Note Records, Craft…). I have also been a guest speaker and reviewer of HiFi gear on one of the most prominent Stereo YouTube review channels. Considering less than 1% of Twitter accounts have 5K+ followers, this demonstrates I even have the knack for marketing my hobbies. You can follow me on Twitter @HiFiSetup
Media & PR
Media exposure that transforms your brand
Successful track record obtaining powerful and business impacting editorial coverage from tier-one media: New York Times, Discovery Channel, Forbes, USA Today, Chicago Tribune, LA Times as well as leading vertical business publications.
Spotlight example: Optosecurity
Optosecurity, (Acquired by Toyota infrastructure corp) was a start-up software / hardware company that developed an optical sensor that bolstered the capability of existing security screening technology. The company was at early stage product development, but needed to grow brand awareness to help support ongoing venture funding and buyer/partner awareness. I developed and launched a media engagement strategy leveraging the unique aspects of the technology and pitched multiple traditional tier-one daily newspapers, vertical security publications and specialized broadcast cable/TV shows. The results secured major international media exposure valued in the millions.
Discovery Channel future Weapons was the number one show on the channel for two years. Successfully engaged with the show producers to pitch Optosecurity – the solution was featured alongside two other technologies in the one-hour episode an audience of millions of viewers globally.
Janes Defence & Security Intelligence is the number one brand in security and military publications. I engaged with the international editor focused on aviation security and after several discussions invited him as a guest to visit the Optosecurity HQ for a full demonstration and meeting with the executive team. The result was a two page feature article on the company and how the innovation could transform the aviation security world.
I engaged with the NYT writer responsible for aviation and security to pitch Optosecurity technology and how it was expected to transform the industry. I successfully captured a feature of the company as part of a 9/11 NYT story that was exploring new ways technology was improving air travel. The article was published in The New York Times Sunday Edition, of the Labour Day weekend – the day that has the highest readership annually.
Published Business Technology Author
Over a dozen articles published in leading business publications, Forbes and large daily newspapers, including: Chicago Tribune, L.A. Times and more. Multiple white papers written and published with business partners including Apple, Samsung, Panasonic and AT&T.
Pitched and developed partnerships and co-marketing campaigns with leading brand partners including Apple, Microsoft, Panasonic, AT&T and other leading brands. These campaigns supported product launches, including: the Samsung Galaxy Note 7, Panasonic Toughpad, Nokia devices… Campaigns included my authoring and publishing White Papers on field productivity improvements with SaaS mobile apps.
Five Mobile App Questions Board Members Should Ask The CIO – Published in Forbes.
Introduction to my article published in Forbes & The Chicago Tribune. Read the full article here
Written by Mark Scott, Head of Northern Pixels
When it comes to implementing technology solutions within an enterprise, the CIO is the authority on the matter; however board members need to sometimes test just how solid the CIO’s plan really is.
As it relates to significant mobile technology cost expenditures, board members of a corporation should ask questions and take an interest in the process. There’s nothing wrong with healthy discourse. After all, the CIO should be prepared to defend his/her decisions.
With that being said, here are five mobile app questions that board members should ask the CIO.
1. Which business processes are of highest priority for transitioning to mobile devices and apps?
Enterprises can have hundreds, sometimes thousands of business processes, some with a higher potential for saving on productivity and cost-saving than others. How is the CIO prioritizing which business process will be mobilized first? In other words, what’s the plan and what business data is it based on.
Moreover, unbeknownst to the CIO, sometimes business process owners have already taken it upon themselves and implemented mobile solutions. It’s important that the CIO know and understand these ground-up mobile initiatives, identify what can be learned “from the trenches” and find out just how these actions will impact future company decisions – good or bad.
2. Where is the CIO choosing custom mobile solutions or packaged mobile solutions, and why?
Custom App builds are frequently required in business, such as a customer-facing branded app. However, today the majority of field business processes for data collection and dispatching can be handled by off-the-shelf mobile solutions.
Considering the complexity and variety of device operating systems, and factoring in multiple screen sizes and functionality, if a custom build is still being undertaken, what is the business case for replicating the capabilities of an available off-the-shelf mobile solution?
Furthermore, it’s perfectly legitimate to raise the track record of the enterprise in developing, releasing and maintaining custom solutions. What have been the associated costs in past custom developments? Is there a track record of employees adopting and using these custom solutions?
3. How are we using SaaS solutions to extend our mobile employees?
Complimentary external solutions can play a significant role in mobilizing employees and ensuring that enterprises are getting the most out of their employees in the field. Inform yourself as to what SaaS solutions the enterprise is commonly using today. Salesforce is a broadly used example, but multiple cloud solutions are creeping into every department within the enterprise.
Ask what the strategy is to connect and leverage SaaS solutions to the mobile strategy to improve business processes. Again, try and learn what you can from business process owners who have deployed “non-sanctioned” solutions to improve their department’s business productivity, and where they should fit in the new mobile strategy.
Introduction to my article published in Forbes & The Chicago Tribune – Read the full article here
A white paper and series of three videos were developed for co-marketing campaign funded by Panasonic’s Computer & Handheld division. The objective of the campaign was to highlight customer use cases, and show the product in action in the field. The President of the Panasonic division was so pleased with the campaign and results, he insisted the videos be shown at an all-staff meeting at the company HQ in Japan. The video below highlights how the Orlando, Florida Airport uses Panasonic Toughpads for facility and tarmac services inspections.