Northern Pixels | MarketING Agency for AI & Deep Tech Startups | Go-to-Market Strategy

Market Shaping Strategies for Technology Startups Creating the Future

Founder-Led. Exit-Proven. Startup Growth Experts.

AI and deep tech startups — whether pioneering vertical AI SaaS, quantum platforms, autonomous systems, advanced analytics, or next-generation hardware — share one urgent need: category-defining marketing that drives adoption, builds trust, and wins strategic investment. Northern Pixels delivers high-impact marketing and market shaping for ambitious founders ready to own their market and outpace competitors.


Our founder-led team brings decades of experience building, scaling, and exiting deep tech startups. We blend marketing execution, narrative control, analyst advocacy, and go-to-market strategy —building defensible brands that win enterprise and investor trust.

  • Defensible Differentiation: Move beyond the “AI wrapper” stigma and stand out with unique data, proprietary workflows, or technical innovation.
  • Strategic Investor Attraction: Build market credibility to secure strategic and venture investment.
  • Enterprise Sales Acceleration: Leverage advocacy, analyst relationships, and customer references to shorten sales cycles.
  • Category Definition Before Incumbents: Define the market before big tech or copycat competitors can commoditize it.
  • Trusted Brand Story: Build media and analyst recognition—so clients and buyers follow the leaders, not the noise.

See how

Proven results

Mark has a powerful ability to surround himself with great people. He and his team crafted and executed a marketing strategy that significantly boosted our brand awareness and credibility. This fueled our sales growth and established us as the leading enterprise solution in our category.

ALVARO POMBO
FOUNDER & CEO
TRUECONTEXT

Northern Pixels was instrumental in shaping our foundational marketing strategy and catapulting us onto the global stage. Their expertise secured us top-tier coverage in leading business and industry media, firmly establishing our position as an emerging category leader.” 

ERIC BERGERON
FOUNDER & CEO
OPTOSECURITY

More about Northern Pixels

Deep Tech founders and scale-up leaders: Are you curious about what VCs really look for beyond your groundbreaking technology?

Market shaping strategies are essential for technologies that create entirely new categories and redefine business sectors

Marketing and market shaping strategies for AI, SaaS, Quantum, Autonomous Systems, Advanced Materials, and more.

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Get in touch

or send us an email: info@northernpixels.com

Start Your Market Shaping Journey.

Send us an email: info@northernpixels.com

Schedule a meeting with Mark M.J. Scott