Northern Pixels / About
About
Northern Pixels is a two-person senior team with a specialist bench behind it. We’re not advisors who studied go-to-market from the outside. We built and ran it inside tech startups, hit the same walls you’re hitting, got through them — and all three companies exited.
Three exits
New category technology that enterprise buyers couldn’t evaluate on their own. In each case the breakthrough came from outside voices, not louder ones.
Mark: founding head of marketing
A crowded category with far better-funded competitors. Winning meant becoming the name industry voices, partners and analysts cited by default — the position no competitor could buy their way into quickly.
Mark: founding head of marketing
AI-driven inspection sold to buyers who had every reason to be sceptical of an unproven vendor. Analyst validation and documented proof-of-concept work turned a category unknown into an emerging category leader.
Mark: marketing and communications
A cryptography company selling into a market with no established category and no analysts covering it. Building the credibility layer was what allowed the market to define the problem before we could be positioned as the answer to it.
The People
President & Founder
Mark has built go-to-market from founding to acquisition three times, across three genuinely difficult markets: cryptography, industrial AI vision and enterprise low-code.
In each case the hard part wasn’t the product. It was convincing enterprise buyers to trust a company they’d never heard of — and the way through was always the same: find the voices those buyers already trusted, and give them a real reason to speak.
Mark doesn’t advise from the sidelines. He becomes your CMO, runs the work himself, and deploys the specialist team around it. He is on every account, every week.
VP, Market Strategy & Communications
Danika builds the narrative architecture that turns a good technology into a category position — then earns the outside voices that make it credible.
She has done it through to an exit. At TrueContext she worked alongside Mark to build the category position that made an enterprise low-code company the default name in a crowded, better-funded market — through to acquisition by Battery Ventures.
On an engagement she owns the story: what category you’re in, why it exists, why you lead it, and whether that argument holds up under analyst scrutiny. Then she builds the relationships that get it told by others — tier-one media, industry analysts, the publications your buyers actually read. Not coverage for its own sake: recognition that shortens sales cycles, because buyers arrive having already heard of you from a source they trust.
The bench. Behind the two of us is a standing team — demand generation, editorial, analyst relations, partner marketing, web and marketing operations. One team, one strategy, no handoffs between suppliers who’ve never spoken.
What Founders Say
“Northern Pixels was instrumental in shaping our foundational marketing strategy and catapulting us onto the global stage. Their expertise secured us top-tier coverage in leading business and industry media, firmly establishing our position as an emerging category leader.”
Eric BergeronFounder & CEO, OptoSecurity
“Mark and his team significantly boosted our brand awareness, trust and credibility. We became the leading enterprise solution in our category.”
Alvaro PomboFounder & CEO, TrueContext
You can’t build trust fast enough. You can borrow it — from the analysts, partners, media and customers your buyers already believe. No single briefing, reference or article wins a market; enough of them, assembled with intent, decide one.
How we work
Mark is on every account, every week. That’s a real constraint rather than a positioning device — there are only so many hours in which it can be true. Add another client and the promise quietly becomes something else: a junior team, a weekly check-in, a strategy document that nobody runs.
So we keep the list short, and we say so plainly when there’s no room. When we do take an engagement, we’re in it — trust compounds over quarters, not weeks, and a firm juggling twenty accounts cannot stay in one long enough for that to happen.
One client position open for Q4 2026
What it costs
A senior, exit-proven CMO plus a specialist team, for less than the loaded cost of one mid-level marketing hire.
Start a conversation
Thirty minutes, and you’ll know where credibility is breaking down in your funnel and what we’d do about it. No pitch deck, no price list ambush.
One client position open for Q4 2026
Or email Mark directly: mark@northernpixels.com