Tech Startup Marketing Services
Market Shaping, Commercialization, and Category Leadership for Technology Innovators
Don’t just launch your breakthrough Tech — shape the market it enters. Our commercialization-first marketing services are purpose-built for startups looking to define their category, accelerate adoption, and gain investor confidence.
Northern Pixels is led by startup veterans who’ve successfully commercialized, scaled, and exited multiple tech ventures. Our track record includes companies acquired by Toyota Group, Battery Ventures, and AppDirect. We don’t just provide marketing services — we architect comprehensive market shaping strategies based on real-world commercialization experience.
AI Startup Marketing
• Differentiation architecture for SaaS, agent platforms, vertical AI
• Overcome “AI wrapper” perception; build defensible brand story
• Content strategy, analyst advocacy, referral programs, and founder branding
Tech Marketing
• Strategic positioning to establish powerful GTM foundation
• Technical narratives with commercial proof (partnerships, analyst reports, media)
• Field adoption, investor marketing, regulatory/compliance messaging
Enterprise & Ecosystem Advocacy
• Customer reference programs; client-led content and use cases
• Industry partnerships, co-marketing, and analyst/media relationships
• Thought leadership campaigns and in-sector events
Market Shaping Methodology
• Discovery, narrative, advocacy, analyst influence, ecosystem building
• Creating new categories (Gartner, Forrester, industry sector media coverage)
• Driving competitive defensibility and adoption
SEO & AI-Native Search
• Optimize presence on Google, Perplexity, ChatGPT, Claude
• Keyword, content, and referral strategy for tech buyers
Why Northern Pixels?
• Multi-exit founders — built and marketed successful tech startups
• Analyst, media, and enterprise relationships
• 100+ go-to-market and marketing programs
• Marketing execution + market shaping for defensible traction
We have a history of forging powerful co-marketing partnerships with industry giants such as Apple, Microsoft, AT&T, Samsung and other leading technology brands to help accelerate brand awareness on a global scale.
Proven results
“Mark and his team crafted and executed a marketing strategy that significantly boosted our brand awareness and credibility. This fueled our sales growth and established us as the leading enterprise solution in our category.”
ALVARO POMBO
FOUNDER & CEO
TRUECONTEXT
Marketing GTM strategies for AI, SaaS, Quantum, Autonomous Systems, Advanced Materials, and more.
Contact us today.
or send us an email: info@northernpixels.com
