Why Strategic Tech Advocacy Powers Deep Tech Market Shaping
Even the most groundbreaking technologies can stall without the right advocacy to accelerate adoption. Deep tech startups must strategically leverage client proof, analyst relationships, and co-marketing partnerships to accelerate their own market credibility, earning powerful brand associations with respected industry players to build trust and authority that would otherwise take years to develop independently.
At Northern Pixels, we help founders, innovation leaders, and investors build the credibility and momentum needed to break through. We’re more than marketers. We’re the commercialization engine behind some of the world’s most innovative companies—we connect advanced tech startups to Global 500 clients and partners.
Advocacy Builds Credibility, Drives Adoption
- 92% of B2B Buyers rely on case studies when making purchasing decisions. (G2)
- 85% Trust Peer stories versus vendor content. (Forrester 2023)
Advocacy is more than a marketing tool—it’s how groundbreaking technologies gain the trust of enterprise buyers. It’s the real-world proof buyers, investors, partners, and media need to believe in your solution.
Case Studies Deliver Results
- Unlock credibility through client-led proof and testimonials
- Open new sectors, buyer segments, and regions
- Strengthen investor confidence and align your board
- Build category leadership through hero-led storytelling
Not all Advocacy is Public
Not every company is ready—or able—to engage in public advocacy for new technologies or solutions. Internal advocacy empowers employees to become informed supporters, helping to accelerate adoption and maximize the value of new initiatives.
- Internal company webinarsLunch and learns
- Internal distribution of resources
- Case studies
- eBooks
- ROI reports
What kind of person becomes a Tech Advocate?
Problem Solvers: Leaders who champion solutions to pressing challenges.
Deployment Champions: Advocates who ensure successful innovation adoption
Ambitious Professionals: Individuals seeking career growth through measurable achievements.
Personal Brand Builders: Professionals looking to enhance their industry clout.
Why founders choose us
“Mark has a powerful ability to surround himself with great people. He and his team crafted and executed a marketing strategy that significantly boosted our brand awareness and credibility. This fueled our sales growth and established us as the leading enterprise solution in our category.”
ALVARO POMBO
FOUNDER & CEO
TRUECONTEXT
Learn about our Deep Tech Market Shaping Audit
Contact us today.
or send us an email: info@northernpixels.com
