The Leading Deep Tech / Advanced Tech Marketing Agency
Shape Markets. Define Categories. Accelerate Adoption.
We build commercialization strategies for deep tech and advanced tech startups — combining positioning, advocacy, and ecosystem influence to drive real traction and investor confidence.
Proven Results for Deep Tech & Advanced Tech Leaders
Northern Pixels is led by startup veterans who’ve successfully commercialized, scaled, and exited multiple deep tech ventures. Our track record includes companies acquired by Toyota Group, Battery Ventures, and AppDirect. We don’t just provide marketing services—we architect comprehensive market shaping strategies based on real-world commercialization experience.
What is Deep Tech Market Shaping?
The deliberate process by which a startup or scale-up influences how an industry evolves, rather than simply adapting to existing market conditions.
A strategy that sets new standards, builds alliances, and guides the direction of the market to create new opportunities and define the competitive landscape.
Strategic Advantages of Our Market Shaping Approach:
- Accelerate Development Through Strategic Collaboration – Connect with industry leaders who provide critical insights on requirements, integration specs, and functionality that drive faster adoption and budget approvals
- Demonstrate Authentic Product-Market Fit – Early client engagements validate your solution while uncovering additional revenue opportunities, satisfying current and future investors with proven value creation
- Build Unassailable Industry Credibility – Leverage media relationships, analyst networks, and thought leaders to establish your founders as the voices shaping your industry’s future.
- Secure Strategic Partnerships That Scale – Cultivate key technical, commercial, and regulatory partnerships to improve and accelerate go-to-market success
- Control the Industry Narrative – Define your market category on your terms, forcing competitors into reactive positions while you lead the conversation with industry-defining analysts and media

Why founders choose us

“Mark has a powerful ability to surround himself with great people. He and his team crafted and executed a marketing strategy that significantly boosted our brand awareness and credibility. This fueled our sales growth and established us as the leading enterprise solution in our category.”
ALVARO POMBO
FOUNDER & CEO
TRUECONTEXT
More about Northern Pixels

Deep Tech Startups: Overcoming The Blindspot In Raising VC Investments
Deep Tech founders and scale-up leaders: Are you curious about what VCs really look for beyond your groundbreaking technology?

Download our Deep Tech Market Shaping 2025 eBook
Market shaping strategies are essential for technologies that create entirely new categories and redefine business sectors
Learn about our Deep Tech Market Shaping Audit
Contact us today.
or send us an email: info@northernpixels.com