Marketing Mentor

You have a motivated, high energy marketing leader; however, you’re looking for professional coaching to help them expand their abilities to accelerate success. I can help.

Marketing strategy and business objectives alignment – Coaching on how to develop a comprehensive strategy that interconnects between internal departmental team leaders and accelerates success. 

Positioning – Feedback and advice on positioning strategies for new technology, including target industries, personas, value propositions, differentiators. 

Brand building / storytelling – Coaching on all aspects of brand building and content strategies. Direction on improving advocacy, documenting customer use cases with ROI – and how advocacy in all its forms becomes a foundation for marketing and sales success.

Sales materials and enablement – Mentoring on how to develop the most impactful kit for your sales, channel partners and establish a functioning enablement strategy. 

Team leadership – Mentoring on how to identify and grow a high-performance marketing team. How to get more value from strategic marketing suppliers.

Marketing KPIs and reporting – How to develop a KPI reporting strategy for CEO’s and BOD’s that clearly communicates progress and challenges and demonstrates a firm handle on resource allocation and clear ROI. 

Marketing pipeline strategies for new business – Coaching and collbaorative brainstorming to improve resource allocation and conversion ratios, including within sales teams to close more accounts each quarter. Digital, events, SEO…

Account Based Marketing (ABM) driving expansion – Constructive feedback on current programs, identify areas of improvement. How to measure and report on ABM campaigns to sales leadership and to executive team and the BOD.

Media & PR – Mentoring on media and PR programs to help accelerate positive media exposure, with the narrative you define.

Marketing Tech Stack – Review and assessment of the current marketing tech stack, advice on solutions, priorities, and phased approach of deployments.