The Leaders in Tech Advocacy and Innovation Case Studies
We know how to engage and produce powerful client stories
Even the most groundbreaking technologies can stall without the stories and advocates to accelerate their adoption. At Northern Pixels, we help founders, innovation leaders, and investors build the credibility and momentum needed to break through.
We’re more than marketers. We’re the commercialization engine behind some of the world’s most innovative companies—from advanced tech startups to Global 500 organizations. This playbook reveals why advocacy is the missing multiplier for your innovation growth—and how Northern Pixels leads the category.
Advocacy Connects Innovation with Buyers
- 92% of B2B Buyers rely on case studies when making purchasing decisions. (G2)
- 85% Trust Peer stories versus vendor content. (Forrester 2023)
Advocacy is more than a marketing tool;
It’s the bridge that connects groundbreaking technologies with their target markets.
It’s the real-world proof buyers, investors, partners, and media need to believe in your solution.
Case Studies Deliver Results
- Credibility through real-user stories
- Drive adoption across new business sectors & geographies
- Strengthen investor confidence and board alignment
- Category leadership, by making your client the hero, you attract more heroes
Not all Advocacy is Public
Not every company is ready—or able—to engage in public advocacy for new technologies or solutions. Internal advocacy empowers employees to become informed supporters, helping to accelerate adoption and maximize the value of new initiatives.
- Internal company webinarsLunch and learns
- Internal distribution of resources
- Case studies
- eBooks
- ROI reports
What kind of person becomes a Tech Advocate?
Problem Solvers: Leaders who champion solutions to pressing challenges.
Deployment Champions: Advocates who ensure successful innovation adoption
Ambitious Professionals: Individuals seeking career growth through measurable achievements.
Personal Brand Builders: Professionals looking to enhance their industry clout.
Discover how we’ve empowered innovation companies to achieve success through advocacy partnerships with leading global 500 brands.
Get our 2025 Tech Advocacy Playbook
Why founders choose us
“Mark has a powerful ability to surround himself with great people. He and his team crafted and executed a marketing strategy that significantly boosted our brand awareness and credibility. This fueled our sales growth and established us as the leading enterprise solution in our category.”
ALVARO POMBO
FOUNDER & CEO
TRUECONTEXT
