About

Mark M.J. Scott – Principal / Owner Northern Pixels Marketing

A rare left brain / right brain marketer: I’m quantitative, detail oriented and analytical, yet a creative, visual thinker that captures people’s imaginations.

  • New customer acquisition – Expert at developing and executing targeted Enterprise ARR pipeline strategies that deliver 10X+ program spend, 20X+ LTV closed new business ARR. Performance audited by leading Silicon Valley ARR firm.
  • Expansion pipeline ABM expert – Demonstrated success deploying programs that touch/influence 100% customer expansions, improving deal velocity, size and close ratios.
  • Brand storytelling, content and advocacy expert – Developed and executed powerful brand storytelling and advocacy programs to enable Global 100 enterprise customers to share positive business outcomes with the world (videos, written case studies, Webinars, customer impact reports & ROI reports) that quantifiably improved funnel ratios.
  • Co-marketing program development with partners and channels. Track record of developing, pitching and securing millions of dollars in funding for co-marketing programs with global brands to meet growth objectives. (Apple, Salesforce, Microsoft, Samsung, AT&T, Panasonic …).
  • Media & PR – Successful track record obtaining powerful,  business impacting editorial coverage from tier-one media: New York Times, Discovery Channel, Forbes, Chicago Tribune, LA Times as well as leading vertical business publications.
  • Published Business Technology Writer – SaaS & Mobile Apps contributing writer with 10+ stories published in Forbes Magazine/Forbes.com.
  • Experienced marketing team leader – Track record of building, motivating, and mentoring full marketing teams (digital, events, copy/content, creative/design, ABM, operations…) to meet growth objectives.
  • Marketing systems tech stack deployment to measure and hone marketing spend vs. ROI and to constantly improve conversion ratios. Experience with full stack; digital paid/SEO, nurturing, ABM, and performance analytics platforms.

Full bio here.